Having these available in the different colors is a great marketing ploy. It makes you want to grab them by the handful, just scoop them up like penny candy. Well, they're sweet alright and a pretty penny too, but if you have someone on your list that just has to have their entire music collection with them at all times then this is the gift for you. You can find them at your local Target these days but they're always available at the Apple Store. Just cross your fingers that as soon as you buy one they won't come out with something even better, like one that could hold your entire music collection *and* your entire digital photo collection too. Nah, that won't be for a few years at least anyway.